100 selected "Invite Only" participants guarantee that the exchange takes place at a high level and that classic event structures do not prevail.

We don't have boring lectures – instead, we offer a relaxed, living-room atmosphere where real discussions and valuable networking take center stage.

Instead of presentations from the stage, there are open discussions and personal exchanges in an exclusive setting.

The Loft is undoubtedly the most prominent and spectacular location in the A’DAM Tower. Located on the 16th floor, the seven-meter high windows offer breathtaking views of the center of Amsterdam. With over 400 m2, The Loft is also our largest event space.

With his sharp curiosity, effortless energy, Oliver de Leeuw is the perfect guide to lead the conversations shaping the Digital Distillery Amsterdam stage.

Oliver de Leeuw is a seasoned moderator and presenter with 15 years of experience turning complex ideas into compelling stories. Blending expertise in digital communication, social media, and event production, he brings curiosity, and clarity to every stage he steps on. Known for his sharp questions and authentic connection with audiences, Oliver transforms technical or abstract topics into relatable, memorable conversations with a touch of humor.

Having worked with global organizations like TEDxAmsterdam, the Climate Adaptation Summit, and the Dutch government, Oliver’s experience spans from live events to hybrid formats and high-level workshops. When he moderates, it’s storytelling in real time. He builds bridges between disciplines, sparks genuine dialogue, and ensures every discussion leaves a lasting impact.

Willem-Albert Bol is a media opinion leader in the Dutch market. Always ready and willing to give us a view on the status of the industry.

Next to speaker, writer, blogger and influencer he has an extensive track record in the world of marketing and media.

He started his career at VNU/ Sanoma on the publishing side, then went to TBWA\ on the agency side. Later he went to the client side at Vodafone. To change back to media at DPG Media for 7 years. Last 4 years he was CEO at a local independent media agency at Abovo Maxlead. Recently he started at digital media platform Azerion as Country Director for the Netherlands.