The digital advertising industry is increasingly being held accountable for its environmental impact. Green About Media discusses ESG, carbon footprints, and the responsibility that companies in the industry have to minimize their negative impacts on the environment.
We explore the topics and issues that define the Green Media movement, keeping you informed, inspired, and hopeful for the future and in season 2 of the show, we hear people individual stories about their challenges and success in being part of sustainability change within their organisation.
As the digital media landscape's role in promoting sustainability becomes more clear, stakeholders are increasingly basing their investment decisions on whether media companies are living up to those responsibilities.
The general public is becoming more aware of what constitutes genuine effort by companies to reduce harm or positively impact the environment, and what actions are greenwashing ploys.
Green About Media tackles these topics head-on to straighten out misconceptions and misunderstandings, to educate and inform, and to inspire genuine action from the entire digital advertising industry.